Search engine optimization goes a long way in the business world. Without it, there's little chance that a company will be able to rank, especially if it's a new entity with little influence. When it comes to ranking on smaller levels, local Long Island SEO is where your focus should be. What happens if a business owner where to overlook this process, though? Hopefully the following information will be able to clear the air.
One of the potential results of overlook local Long Island SEO is the inability to reach people. It's important to note - and companies like fishbat will stress this as well - that search engine results tend to vary depending on your location. In other words, what you find in New York won't be the same as what you find in Florida. Understanding this system will help you gain the upper hand from an SEO standpoint.
Another negative to consider, when it comes to casting local SEO aside, is the potential of being trumped by the competition. You may not realize this, but there are hundreds of businesses that stay on top of their SEO game. As a result, they will have a better chance of ranking than those that aren't on top of things. If you fall into the latter group, it can be almost impossible to show up on Google and other search engines. Needless to say, local search matters in this sense.
Finally, by ignoring local SEO, you won't be able to be found on mobile search. It's important to note that there are separate indexes for both desktop and mobile devices, meaning that the results people obtain won't be the same. By focusing on local search, you are, by extension, able to keep all platforms in mind. Given the fact that more and more people are using phones for Internet access, this is one talking point that shouldn't go ignored.
As you can see, it's in your best interest to focus on SEO from a local perspective. Yes, the ultimate goal should be to rank so that you can be found anywhere in the world. However, you cannot start running without learning how to walk first, which is the type of logic that you should follow when perfecting your SEO game. You may not think that starting with a local focus will yield many results, but it's surprisingly effective for business.
One of the potential results of overlook local Long Island SEO is the inability to reach people. It's important to note - and companies like fishbat will stress this as well - that search engine results tend to vary depending on your location. In other words, what you find in New York won't be the same as what you find in Florida. Understanding this system will help you gain the upper hand from an SEO standpoint.
Another negative to consider, when it comes to casting local SEO aside, is the potential of being trumped by the competition. You may not realize this, but there are hundreds of businesses that stay on top of their SEO game. As a result, they will have a better chance of ranking than those that aren't on top of things. If you fall into the latter group, it can be almost impossible to show up on Google and other search engines. Needless to say, local search matters in this sense.
Finally, by ignoring local SEO, you won't be able to be found on mobile search. It's important to note that there are separate indexes for both desktop and mobile devices, meaning that the results people obtain won't be the same. By focusing on local search, you are, by extension, able to keep all platforms in mind. Given the fact that more and more people are using phones for Internet access, this is one talking point that shouldn't go ignored.
As you can see, it's in your best interest to focus on SEO from a local perspective. Yes, the ultimate goal should be to rank so that you can be found anywhere in the world. However, you cannot start running without learning how to walk first, which is the type of logic that you should follow when perfecting your SEO game. You may not think that starting with a local focus will yield many results, but it's surprisingly effective for business.
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