Bounce Rate-Related Questions Answered By Long Island SEO Companies

By Rob Sutter

There are many factors that influence Long Island SEO success. One of the most important is bounce rate, which is tied to web design just as much as it is to marketing. If you want your site to rank, you want to ensure that it captures the attention of others for an extended period of time. For a better understanding of what bounce rate entails, and how one can excel in this respect, here are a few important questions worth answering.

"What, exactly, is bounce rate?" According to reputable names like www.fishbat.com, bounce rate is the term applied to the number of visitors that click away from a website almost as soon as they arrive. In other words, the higher your bounce rate, the poorer your website is likely to perform. There are many reasons why your own rate may be high, which we will get into later. Regardless, this is an important pillar of any Long Island SEO strategy.

"What's the average amount of time that someone should spend on site?" This depends on where someone clicks on your site from. If they find your business on Google, you would want them to stick around anywhere from 30 seconds to a minute. If they find your site while they're on another site, this time may increase. Regardless, by knowing the average time spent on site, you'll be able to adjust your SEO strategy accordingly.

"What can happen if my site's bounce rate is too high?" There are a number of negative consequences that result from this. The most evident is a loss in Google rankings. If you ranked for certain keywords, only to severely drop off from them, your website may be to blame. Furthermore, you'll see less engagement on your site, not only in terms of sales and transactions but time spent on site in general. Problems like these should be accounted for as early as possible.

"Are there ways that I can lower my site's bounce rate?" If you believe that your site's bounce rate isn't as low as it should be, there are a few ways to help matters. Perhaps your increased bounce rate is a result of broken links, so test them on your site to see if they lead to invalid or 404 error pages. You can also test your site to see how well it operates on different platforms. By following rules like these, your site's bounce rate will lower to a percentage that's more normal.

About the Author:

Contact fishbat if you are interested in hiring a Long Island SEO company.

Long Island SEO: 4 Things To Know About Video

By Arthur Williams

If there's one truth that exists when it comes to video, it's that it's here to stay. To say that it's commonplace would be an understatement, as it's used by individual contractors and companies alike. While it can be used to inform or entertain, it may have the ability to get you ranking as well. Long Island SEO experts across the board can agree, which brings us to the following 4 video-related factoids that will help you get the most out of this content.

One of the most interesting factoids related to video is the popularity of YouTube. Did you know that it stands as one of the biggest social media platforms in the world? It's ability to produce and stream content can't be denied, but the likes of fishbat.com will tell you that users can connect, thereby opening opportunities to converse or collaborate. YouTube videos are watched billions of times each day, too, which is another strong statistic that a Long Island SEO expert can offer.

Did you also know that more than half of all people watch online videos? This shouldn't come as a surprise, especially when given the prevalence of social media. Facebook, for instance, is one of the many channels where video content is shared and viewed on a daily basis. Furthermore, digital media is engrossing to people across different age ranges, meaning that the Internet isn't solely a "young person's" platform.

Briefness is the name of the game when it comes to creating video content, too. The best-performing videos tend to fall under a few minutes' time, meaning that the less time you take from a user, the more impactful your content will be. You should also focus on certain genres such as education and entertainment. When you can provide substantial value to viewers, your content will perform that much better.

Finally, if you are still not sold on online video for your business, you should know that it can have a positive impact on SEO. After all, search engine optimization will be responsible for how well you rank on different search engines. Content plays a major role in this and video, provided it's optimized well, can be included in this conversation. The content in question should be engaging, but the descriptions should also include the right keywords and links. This will play a major role in SEO in the long term.

About the Author:

Go to fishbat for information about SEO and Internet marketing in general.

What You Should Know About Technical Long Island SEO

By Rob Sutter

If you ask anyone what search engine optimization is, you might be greeted with a different answer each time. What may be a common thread, though, is the absence of anything that's related to technical aspects. Long Island SEO efforts are technical, and it's important for marketers and business owners to recognize this so that they can maximize said efforts for the future. When it comes to technical SEO, here is what you should know.

When discussing the technical details of Long Island SEO, it may be in one's best interest to start with page speed. Did you know that the average site is built in such a way that it takes a user only a couple of seconds to move from page to page? If it takes longer than 3 seconds for this to be done, said user may click away, which negatively impacts the site's bounce rate. While this is just one technical component, it's an important one that names such as fishbat.com should focus on.

Mobile-friendless is another area to focus on, which makes sense given the age we live in today. Virtually everyone has a smartphone or some other kind of mobile device, and it's fair to assume that most people will use these gadgets to go online. If a site isn't properly optimized for phones, tablets, and the like, it will fail to perform. Furthermore, it can hurt search engine rankings, meaning that a particular site will be difficult to get found.

Furthermore, your site shouldn't have duplicate content. This is another technical SEO pitfall that many people still fall into. When you outright copy a news article or editorial from another site, and post it on your site, you're doing it more harm than good. Plagiarism is already a major concern, but the fact that duplicate content is picked up by search engines means that your rankings will be adversely affected based on this alone. Rich, original, well-optimized content is what will help your site in the long term.

If you want to talk about the most important technical aspects of SEO, links should be noted. One of the reasons for this is that if they're broken, users will be lead to error pages. Not only does this hurt rankings, as covered earlier, but the user will have to wait in order to arrive at their destination. To make the user experience better, development will have to be done to correct these links, thereby reducing or outright eliminating the number of redirects.

About the Author:

Please get in touch with fishbat if you'd like to employ a Long Island SEO company.