Managing Your Online Presence
Managing your online presence is about a lot more than just search engine optimization. You must also pay attention to and manage your online reputation, or, what the rest of the Internet is saying about you. It's easy to control what you say, but much harder to control what others, especially strangers, are saying about you. It can take a lot of time to comb the Internet for references to you and your company and keep abreast of your online reputation.
A big part of both of these things is social media management. People spend a lot of time sharing information via social media. This can lead to huge advertising coups, like massively popular viral videos. It can also work against you, though, if negative stories get spread around, particularly if those stories are untrue. Some of the biggest social media mistakes have happened because the people using the media don't know how to use it correctly. These mistakes get compounded when the attempt to repair the damage is equally inept.
These complex new media are all interconnected and can greatly influence each other, for good or ill. It isn't surprising that many people prefer to leave this kind of work to the professionals. There are many ways to handle this, including hiring different companies to handle each part of your online presence. If different people handle your social media and your SEO, for example, they may not work as well together because the one company won't necessarily know what the other has planned and vice versa. Instead, if you're going to outsource your online presence, try to find a company that can reliably handle all aspects of it. This will reduce delay in creating content and sharing via social networks, for example, as well as prevent duplicative effort or crossed media messaging.
Creating and cultivating a strong online presence involves a lot of work, whether you're doing it for yourself or your business. Three things that all website owners should know about and understand are search engine optimization, online reputation management, and social media management. These three things are the basis for your online presence and are integral to online success.
Search engine optimization is a huge part of creating and growing a successful online presence for you or your company. Good SEO involves several factors that influence page rank. This includes creating relevant, keyword-driven content, building links to and from reputable sites, and even the code of your site itself. SEO can also include more overt advertising, such as pay per click ads on search engine results pages and elsewhere on the Internet.
Managing your online presence is about a lot more than just search engine optimization. You must also pay attention to and manage your online reputation, or, what the rest of the Internet is saying about you. It's easy to control what you say, but much harder to control what others, especially strangers, are saying about you. It can take a lot of time to comb the Internet for references to you and your company and keep abreast of your online reputation.
A big part of both of these things is social media management. People spend a lot of time sharing information via social media. This can lead to huge advertising coups, like massively popular viral videos. It can also work against you, though, if negative stories get spread around, particularly if those stories are untrue. Some of the biggest social media mistakes have happened because the people using the media don't know how to use it correctly. These mistakes get compounded when the attempt to repair the damage is equally inept.
These complex new media are all interconnected and can greatly influence each other, for good or ill. It isn't surprising that many people prefer to leave this kind of work to the professionals. There are many ways to handle this, including hiring different companies to handle each part of your online presence. If different people handle your social media and your SEO, for example, they may not work as well together because the one company won't necessarily know what the other has planned and vice versa. Instead, if you're going to outsource your online presence, try to find a company that can reliably handle all aspects of it. This will reduce delay in creating content and sharing via social networks, for example, as well as prevent duplicative effort or crossed media messaging.
Creating and cultivating a strong online presence involves a lot of work, whether you're doing it for yourself or your business. Three things that all website owners should know about and understand are search engine optimization, online reputation management, and social media management. These three things are the basis for your online presence and are integral to online success.
Search engine optimization is a huge part of creating and growing a successful online presence for you or your company. Good SEO involves several factors that influence page rank. This includes creating relevant, keyword-driven content, building links to and from reputable sites, and even the code of your site itself. SEO can also include more overt advertising, such as pay per click ads on search engine results pages and elsewhere on the Internet.
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