الجمعة، 29 ديسمبر 2017

Why Long Island SEO Experts Adhere To Content Is King

By Arthur Williams


Anyone that specializes in Long Island SEO will tell you that progress can't be made without content. For proof of this, all you have to do is look at the commonly repeated mantra, "content is king." While this phrase holds weight in a number of industries, most people don't know where it stemmed from. Ergo, they don't fully understand the meaning behind it. For starters, did you know that this phrase goes back as far as 1996?

The reason why 1996 is an important year, as far as this topic is concerned, is because an essay called "Content is King" was published on the Microsoft website. It was written by Bill Gates, one of the company's co-founders and arguably the greatest entrepreneur in the computer business. Gates wrote this essaying, saying that he saw content being where the money would eventually head from a business standpoint. In years past it was in radio and TV; nowadays, the Internet is where everyone has their focus set on.

In the same essay, Gates said that the Internet gives anyone the opportunity to publish content, provided they have a computer and the ability to connect to the Internet itself. Of course, the ways that this can be done have multiplied over the years. According to firms such as fishbat, everything from social media to simple blog sites that can be created in minutes can be used. The platforms that we can use for content publishing are seemingly endless.

Over the course of several decades, it's safe to assume that "content is king" has evolved to mean different things to different people. Those that work in marketing want to consistently create more content so that they remain in the public eye. Long Island SEO specialists want to tailor said content so that it will be optimized for search engines. These are just a few ways that this quote has changed from year to year.

If anyone needs proof of Bill Gates' impact on the tech field, his "Content is King" essay from 1996 is a solid example. He knew that this was more than just a mantra; it would become a focal point for business as a whole. As a result, it would make sense for both old and new businesses to follow said mantra in the future. By doing so, they would be able to find new business and, more importantly, grow.




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الخميس، 28 ديسمبر 2017

4 Big Benefits Of Voice Search For Online Marketing Companies

By Arthur Williams


Technology has grown by leaps and bounds in recent years, which probably goes without saying. After all, voice search has become a recent development that online marketing companies across the board should recognize. Even though it's handy to search for what we need without a keyboard, there is far more value to be had with this kind of service. In fact, here are 4 big benefits that should be recognized for the future.

One of the big benefits of voice search, believe it or not, is the fact that it's still relatively new. What this means, according to companies such as fishbat, is that it will be easier for the average person to get onboard with it. From there, they can spend their time learning about this type of technology and figuring out how they can best implement it moving forward. No online marketing company will be able to disagree.

It's also worth noting that voice search, when compared to typing, is surprisingly simple when you get to the core of it. How long does it take you to type a line of text? How sooner are you able to speak it to someone else? This might be the main reason why voice search will continue to grow and develop over the course of time. In order to keep things easier for the average person, technology must grow in such a direction.

Voice search can also be used for local results, which is where SEO comes into play. Let's say that, for the sake of this piece, that you're a bakery owner in Staten Island. If someone speaks, "Where is a good bakery in New York," you would want to show up. Not only will this help you in terms of awareness but potential business as well. SEO encompasses various platforms, including those that are heavily operated by voice commands.

Finally, voice search should be recognized for the amount of detail that it can cover. Simple Google searches work well, but they may not answer every question that the average user has. What this means is that voice search will have to grow so that it can answer more complex queries, whether they're in relation to products, services, or what have you. The potential exists and if it's realized, the Internet will become all the more user-friendly.




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