الجمعة، 29 ديسمبر 2017

Why Long Island SEO Experts Adhere To Content Is King

By Arthur Williams


Anyone that specializes in Long Island SEO will tell you that progress can't be made without content. For proof of this, all you have to do is look at the commonly repeated mantra, "content is king." While this phrase holds weight in a number of industries, most people don't know where it stemmed from. Ergo, they don't fully understand the meaning behind it. For starters, did you know that this phrase goes back as far as 1996?

The reason why 1996 is an important year, as far as this topic is concerned, is because an essay called "Content is King" was published on the Microsoft website. It was written by Bill Gates, one of the company's co-founders and arguably the greatest entrepreneur in the computer business. Gates wrote this essaying, saying that he saw content being where the money would eventually head from a business standpoint. In years past it was in radio and TV; nowadays, the Internet is where everyone has their focus set on.

In the same essay, Gates said that the Internet gives anyone the opportunity to publish content, provided they have a computer and the ability to connect to the Internet itself. Of course, the ways that this can be done have multiplied over the years. According to firms such as fishbat, everything from social media to simple blog sites that can be created in minutes can be used. The platforms that we can use for content publishing are seemingly endless.

Over the course of several decades, it's safe to assume that "content is king" has evolved to mean different things to different people. Those that work in marketing want to consistently create more content so that they remain in the public eye. Long Island SEO specialists want to tailor said content so that it will be optimized for search engines. These are just a few ways that this quote has changed from year to year.

If anyone needs proof of Bill Gates' impact on the tech field, his "Content is King" essay from 1996 is a solid example. He knew that this was more than just a mantra; it would become a focal point for business as a whole. As a result, it would make sense for both old and new businesses to follow said mantra in the future. By doing so, they would be able to find new business and, more importantly, grow.




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