Are you looking to rank on Google, Bing and a host of other search engines? Perhaps your search engine optimization needs some work, which is where a specialist can come into play. They're likely to carry out what's known as a Long Island SEO audit, a process that determines how SEO-friendly a website is in numerous regards. For a deeper understanding of the process at hand, the following information may come in handy.
One of the many factors that go into an SEO audit is determining how mobile-friendly a website is. Just because your site runs smoothly on a desktop or laptop computer doesn't necessarily mean that it's able to rank well. If the experience on a smartphone or tablet isn't user-friendly - and the likes of fishbat.com will tell you this as well - ranking becomes less of a possibility. This is just one of the potential weaknesses said audit will evaluate.
Another pillar of a solid SEO audit is the litany of backlinks that direct to the company's website. Anyone that's well-versed in SEO will tell you that links influence rankings, perhaps more than anything else. What the audit in question will assess, though, is the quality of said links and the number of platforms they're located on. The more reputable links a business has, across various sites, the better they will rank.
SEO audits are run to assess bugs that company websites may be riddled with, too. One of the ways to determine if said bugs exist is by seeing how long it takes to move from one internal page to the next. Does it take more than three seconds or so to do? This is just one example, but it could be evidence of a deeper, technical problem. If the aforementioned audit is carried out, it will be able to pinpoint these errors, which will make fixing them easier.
No SEO audit will be complete without a call to action, though. If there isn't a series of steps that can help remedy website and other SEO issues, then the work done beforehand will go to waste. It doesn't matter if it's a matter of creating better content, securing better links, or improving a site's code. CTAs matter in the world of SEO, so it's important that these strategies are followed to a science.
One of the many factors that go into an SEO audit is determining how mobile-friendly a website is. Just because your site runs smoothly on a desktop or laptop computer doesn't necessarily mean that it's able to rank well. If the experience on a smartphone or tablet isn't user-friendly - and the likes of fishbat.com will tell you this as well - ranking becomes less of a possibility. This is just one of the potential weaknesses said audit will evaluate.
Another pillar of a solid SEO audit is the litany of backlinks that direct to the company's website. Anyone that's well-versed in SEO will tell you that links influence rankings, perhaps more than anything else. What the audit in question will assess, though, is the quality of said links and the number of platforms they're located on. The more reputable links a business has, across various sites, the better they will rank.
SEO audits are run to assess bugs that company websites may be riddled with, too. One of the ways to determine if said bugs exist is by seeing how long it takes to move from one internal page to the next. Does it take more than three seconds or so to do? This is just one example, but it could be evidence of a deeper, technical problem. If the aforementioned audit is carried out, it will be able to pinpoint these errors, which will make fixing them easier.
No SEO audit will be complete without a call to action, though. If there isn't a series of steps that can help remedy website and other SEO issues, then the work done beforehand will go to waste. It doesn't matter if it's a matter of creating better content, securing better links, or improving a site's code. CTAs matter in the world of SEO, so it's important that these strategies are followed to a science.
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