الجمعة، 29 ديسمبر 2017

Why Long Island SEO Experts Adhere To Content Is King

By Arthur Williams

Anyone that specializes in Long Island SEO will tell you that progress can't be made without content. For proof of this, all you have to do is look at the commonly repeated mantra, "content is king." While this phrase holds weight in a number of industries, most people don't know where it stemmed from. Ergo, they don't fully understand the meaning behind it. For starters, did you know that this phrase goes back as far as 1996?

The reason why 1996 is an important year, as far as this topic is concerned, is because an essay called "Content is King" was published on the Microsoft website. It was written by Bill Gates, one of the company's co-founders and arguably the greatest entrepreneur in the computer business. Gates wrote this essaying, saying that he saw content being where the money would eventually head from a business standpoint. In years past it was in radio and TV; nowadays, the Internet is where everyone has their focus set on.

In the same essay, Gates said that the Internet gives anyone the opportunity to publish content, provided they have a computer and the ability to connect to the Internet itself. Of course, the ways that this can be done have multiplied over the years. According to firms such as fishbat, everything from social media to simple blog sites that can be created in minutes can be used. The platforms that we can use for content publishing are seemingly endless.

Over the course of several decades, it's safe to assume that "content is king" has evolved to mean different things to different people. Those that work in marketing want to consistently create more content so that they remain in the public eye. Long Island SEO specialists want to tailor said content so that it will be optimized for search engines. These are just a few ways that this quote has changed from year to year.

If anyone needs proof of Bill Gates' impact on the tech field, his "Content is King" essay from 1996 is a solid example. He knew that this was more than just a mantra; it would become a focal point for business as a whole. As a result, it would make sense for both old and new businesses to follow said mantra in the future. By doing so, they would be able to find new business and, more importantly, grow.

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الخميس، 28 ديسمبر 2017

4 Big Benefits Of Voice Search For Online Marketing Companies

By Arthur Williams

Technology has grown by leaps and bounds in recent years, which probably goes without saying. After all, voice search has become a recent development that online marketing companies across the board should recognize. Even though it's handy to search for what we need without a keyboard, there is far more value to be had with this kind of service. In fact, here are 4 big benefits that should be recognized for the future.

One of the big benefits of voice search, believe it or not, is the fact that it's still relatively new. What this means, according to companies such as fishbat, is that it will be easier for the average person to get onboard with it. From there, they can spend their time learning about this type of technology and figuring out how they can best implement it moving forward. No online marketing company will be able to disagree.

It's also worth noting that voice search, when compared to typing, is surprisingly simple when you get to the core of it. How long does it take you to type a line of text? How sooner are you able to speak it to someone else? This might be the main reason why voice search will continue to grow and develop over the course of time. In order to keep things easier for the average person, technology must grow in such a direction.

Voice search can also be used for local results, which is where SEO comes into play. Let's say that, for the sake of this piece, that you're a bakery owner in Staten Island. If someone speaks, "Where is a good bakery in New York," you would want to show up. Not only will this help you in terms of awareness but potential business as well. SEO encompasses various platforms, including those that are heavily operated by voice commands.

Finally, voice search should be recognized for the amount of detail that it can cover. Simple Google searches work well, but they may not answer every question that the average user has. What this means is that voice search will have to grow so that it can answer more complex queries, whether they're in relation to products, services, or what have you. The potential exists and if it's realized, the Internet will become all the more user-friendly.

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الجمعة، 3 نوفمبر 2017

How Long Island Advertising Agencies Diversify SEO Efforts

By Paula Hess

Anyone that understands SEO will tell you that it's a complicated process. It takes time to understand what search engines are looking for, but it can ultimately be chalked up to a diversified portfolio. Long Island advertising agencies will tell you that search engine optimization should be expansive, covering different avenues to the highest levels. If you'd like to know how SEO work can be diversified, you'd be wise to read on.

One of the ways to make your SEO efforts more diverse - and the likes of fishbat will agree - is by getting into writing. Links are powerful, to say the least, when it comes to being found on search engines. For example, guest blogging allows you to post your work on different websites, meaning that you'll be able to benefit from their site authority and different audiences alike. Keep in mind, though, that written content is only one piece of the puzzle that Long Island advertising agencies are responsible for.

Next, social media should be used to its fullest. There are a few ways that this can be done, outside of the idea of contention creation discussed earlier. One of the best ways to use it is by engaging others. When someone leaves a response on a post you left, it makes sense to respond, even if it's with something as a simple "thank you." This type of engagement can have a huge impact on SEO, so keep this in mind for your long-term efforts.

Another area to focus on, from an SEO standpoint, is web design. Did you know that the quality of a website, in terms of functionality and otherwise, can have a major impact on how it's found on different search engines? If your site offers a poor user experience, your bounce rate will increase, which is nothing short of detrimental. It plays to invest money in web design, not only in regard to traffic but SEO as well.

If you're looking for ways to make your SEO more diverse, the methods covered earlier can go a long way. You'd be amazed by what search engines look for, but it can be difficult to craft content if you're inexperienced. This is where hard work, not to mention skill, comes into play. For those that are willing to put in the effort, not only will you show up more often in search engine results but your business will ultimately make more money.

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الاثنين، 30 أكتوبر 2017

Content Calendars & The Do's And Don'ts For Long Island SEO Success

By Rob Sutter

Content calendars, for those not in the know, are designed to keep marketers on track. When they know what type of content to post on specific days, it makes their work easier in the long run. With that said, creating solid content calendars takes time. For those that would like to know how to do it, here are a few of the most important do's and don'ts that will eventually lead you to the Long Island SEO success you've been looking for.

DO ensure that your content has variety. The best content calendars are developed with variety in mind, which makes sense. You don't want to give your audience the same type of content every single day, so change things up. Reputable authorities like fishbat.com may tell you to share a relevant news article one day and a self-promotional post the day after. This is just one of many ways to keep your content calendars varied.

DON'T become rigid with your content calendar. It's important to create content ahead of time, but this doesn't mean that you should be rigid. For example, if you work in a particular industry, a piece of news may break that you'll want to share. You might want to cancel what you previously had scheduled in favor of the aforementioned news. Don't worry; the post that you originally created could be repurposed for the future.

DO build content calendars so that they're scheduled far ahead of time. You can also obtain Long Island SEO success by scheduling your content as far ahead of time as you can. This will work in your favor in a couple of ways. First, it will require less work from you in the long term. Second, it will keep you on track, meaning that you won't find yourself going off course. These are just a few reasons why planning ahead of time is important.

DON'T forget to test your links. Finally, if you're going to build a content calendar, make sure that the links you include work. You don't want to schedule posts with links that either don't work or lead people to entirely different pages. What this does, among other things, is negatively impact your business from an SEO standpoint. You don't want your rankings to fall, so check your links to ensure that they're working properly.

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الجمعة، 27 أكتوبر 2017

How A Theme Park Can Utilize An Internet Marketing Company

By Rob Sutter

Summer vacation is upon us and one of the most popular trends during this time of the year is amusement park activity. Families and friends alike will attend these locations in order to enjoy food, play games, and experience the various rides. With that said, these parks may not see the activity they'd like unless they know how to advertise. Here are a few ways that Internet marketing companies will be able to help these businesses thrive.

Internet marketing companies benefit theme parks in various ways, one of the most important being social media. According to the likes of fishbat.com, it's entirely possible for these parks to promote themselves on platforms ranging from Facebook to Instagram. Daily posts can be made covering different attractions, which will pique the collective interest of onlookers. This is just one of many ways that digital marketing can help.

What about web design, which is another factor that amusement parks cannot afford to overlook? Not only should a website be pleasing to the eye, but it must detail information that potential park-goers will want to know. In simplest terms, a site like this should function as a digital pamphlet of sorts. If it doesn't function as such, it would be wise to take the project back to the drawing board for revisions.

Finally, SEO should be utilized by amusement parks of various sizes. This is especially true for those that operate on local levels, seeing as how they might have a more difficult time with rankings. Fortunately, the creation of content, with the right keywords, goes a long way. If you're park owner on Long Island, for instance, focusing on terms like "New York amusement parks" makes sense. SEO is a lengthy process, but it yields substantial results.

As you can see, there are many ways that theme parks can benefit from the best Internet marketing companies. The services covered earlier shouldn't be ignored, as they're important in their own ways. The goal of any park owner is to bring in the maximum amount of business. Needless to say, advertising plays a major role in this endeavor. If a particular marketing strategy is tight, without any noticeable gaps, it will perform.

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الاثنين، 23 أكتوبر 2017

Long Island SEO: The PPC Do's & Don'ts To Be Mindful Of

By Paula Hess

In general terms, pay-per-click is a type of advertising endeavor that involves a company paying a certain amount to a website that host its ads. The more clicks the ads in question obtain, the more money the website in question will make. PPC is a common practice among Long Island SEO companies, but what you may not know are the right and wrong ways to go about it. Here are the biggest do's and don'ts that will ensure success.

DO construct your landing page with care. In order to get the most out of PPC, the effort that goes into your landing page must be recognized. Any Long Island SEO specialist will attest to the fact that a landing page has many goals, chief among them the ability to capture a user's attention. The less effective this is, the less effective PPC will be by proxy. This is just one of many pieces that make up the larger PPC puzzle of sorts.

DON'T forget that keywords matter. If you're even marginally familiar with SEO, chances are that you know how important keywords are. These are the terms that people will search for in Google, Bing and other search engines, meaning that your content should be tailored to them. The same logic applies to PPC, meaning that your keywords should be selected with care. Reputable names in marketing such as www.fishbat.com will tell you the same.

DO create a call to action for someone to follow. Have you been able to grab the attention of those you'd like to sell to? While this is commendable, you should know that additional steps are needed as well. This brings us to the call to action, which can take on a number of forms. These include, but aren't limited to, visiting other pages and checking out items you have for sale. In simplest terms, CTAs and PPC work together.

DON'T let your mistakes go unrecognized. Before you get involved in PPC, understand that there is a possibility that you'll make mistakes. You may not know how much money to spend on a particular campaign, for example, but you'll be happy to know that others have encountered this pitfall before you. It's a simple matter of recognizing said mistakes and learning from them. By doing so, you'll see greater value in PPC.

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السبت، 21 أكتوبر 2017

4 Reasons Long Island SEO Companies Stress Link Usage

By Arthur Williams

Links can be seen just about everywhere on the Internet these days. Whether you're on a company's website or just recently performed a Google search, you should know that there's more to links than what meets the eye. Even though you might believe them to be simple methods of directing people to websites, this couldn't be further from the truth. Here are 4 of the biggest Long Island SEO benefits you should be mindful of.

One of the most important reasons to use links, according to companies such as fishbat, comes down to information. If you're trying to sell products to others, it's important to educate them on the matter. This can be done in a number of ways, such as directing people to blog posts on your own websites or articles that other publications have run. Links can provide substantial information, but this is far from the only reason they matter.

Next, links are effective in terms of building your domain authority. Those that specialize in Long Island SEO will tell you that your domain authority is an indicator of how reputable you are in your industry. The higher this aspect is, the more weight your website and brand in general will be treated with. You will not be able to reach this goal, however, unless you're willing to build your links over the course of time.

You should also use links in order to make your content more engrossing. While you can write blog posts and press releases well enough, the truth of the matter is that links can provide even more value. What this means is that if you include links to separate stories, studies, and the like, you can add more weight to the content you post in the future. Anyone that's active in SEO and marketing in general would be hard-pressed to disagree.

What about keyword focusing, which is another way that links work in the SEO realm? In order to rank on Google and other search engines, you must focus on terms that not only fit your business but will be searched on a routine basis. The only way to know which keywords will work best is by conducting research on the matter. You can build your links around these, thereby developing a tighter SEO strategy.

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