الاثنين، 20 أغسطس 2018

The Top 3 Long Island SEO Perks Voice Search Can Offer

By Paula Hess


Technology has grown by leaps and bounds in recent years. One of the greatest pieces of evidence that supports this is the growth of voice search. Instead of typing what you'd like to search for on your phone's screen, you can simply speak your request and let the device do the rest. For those that work in marketing, voice search is worth focusing on. If you're uncertain as to how this will benefit you, here are 3 Long Island SEO benefits to account for.

When it comes to the perks of voice search, the fact that it's instantaneous should be noted by reputable names in marketing like www.fishbat.com. If you simply wish to look up information, whether it's for a project you're working on, a potential purchase, or what have you, voice search makes it a breeze. You'll find what you need with minimal effort. This may seem like a simple benefit on the surface, but the sheer distance it goes can't be understated.

Another reason why voice search is recommended is that it tends to use different terms and phrases than traditional search. Ask yourself this question: how often do you use "why" or "how" when searching for something online? Perhaps you'll do this more with voice search, which seems to focus more on phrases that people use from day to day. In turn, this can make one's SEO strategy more diverse, accounting for a greater number of scenarios.

Lastly, it's worth noting that voice search is already being used by a sizable portion of smartphone owners. In fact, approximately 20 percent of online searches are done through voice, which speaks volumes given how young this technology is. There's clearly a demand for hands-free capabilities like this, so it's fair to assume that the technology in question will improve. Perhaps it's only a matter of time until it's more commonly used.

These are just a few reasons why Long Island SEO experts recommend voice search. If you want your business to rank as best as it possibly can, it's imperative that you stay on top of trends. The ones associated with search engine optimization will change over time, which means that it's all the more important to be on your toes. By staying vigilant, in this regard, you'll be able to achieve greater visibility across a slew of search engines.




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الاثنين، 6 أغسطس 2018

Search Results & The Most Important Details Shared By Online Marketing Companies

By Arthur Williams


If one of your main goals is to be found on Google, or any other search engine for that matter, chances are that you'll want to create a solid strategy. This is where SEO services from online marketing companies can come into the picture, with some being more effective than others. What you may not know, though, are some of the smaller details associated with search engine results. Hopefully the following information will provide insight into this matter.

If you want to learn about search results, consider the fact that most people don't go beyond the first page. The first 10 links or so will obtain the most traffic, meaning that finding yourself on the first page for certain keywords should be your goal. Furthermore, an online marketing company will help you with this, as they can provide an SEO strategy tailored specifically for your products and business in general. According to firms like fishbat, the first page is the place to be.

Another thing to know about search engines is that local results tend to show up first. Needless to say, the visibility of these is dependent on where you live, meaning that you won't be served a link for a business that's miles away from you. If you live in New York and you search for diners, chances are that you'll be greeted with several links related to diners within driving distance. In simplest terms, local SEO matters.

Your business should be optimized for Google Maps, too. This is one of the more overlooked pieces of the SEO puzzle, as it will be difficult for people to find you unless you provide directions. Fortunately, with each major company, there is a Google Maps result that pops up as well, meaning that prospective customers will be able to locate you in no time. The sooner that you get your business found on Maps, the stronger your strategy will become.

To wrap things up, understand that being number one on Google is a challenge. As a matter of fact, depending on the keywords that you're targeting, it might be impossible to be the top-ranking entry. However, if you find yourself in second or third place, there is nothing to be ashamed of. These entries still yield tremendous traffic, meaning that you shouldn't be overly concerned with being first. It may cause you more stress than it's worth.




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