4 Landing Page Traits That Result In Improved Long Island SEO

By Arthur Williams

On the Internet, your company's website is a large part of your brand. After all, it's what most people that research your business are going to find first, so it's important for it to not only provide useful information but be presentable as well. This is especially true for your site's landing page, which can make or break your Long Island SEO efforts. Here are 4 traits that your landing page should have to ensure the best results.

One of the essential qualities of a landing page is proper color usage. To be more specific, you should use colors that are not only on-brand but able to catch the eye in an instant. This is one of the areas where testing will be recommended by companies like fishbat, and it's easy to see why. No matter how much valuable information your site has to offer, the average user won't be compelled to move forward unless the presentation is up to par.

Another landing page quality to make note of is simplicity. How easy is this page to navigate? Can the average user land on this page and go to their desired page with little difficulty? Anyone that works in Long Island SEO will tell you that the easier a website is to use, the better it will perform. Not only is this true for search engine rankings, but virtually any aspect you can think of when it comes to online business.

Responsive web design is another vital trait that helps landing pages perform. Not only do people go online via desktop and laptop computers, but smartphones and other mobile devices. It stands to reason, then, that search engines would place more focus on websites that are mobile-friendly. A landing page should share this trait so that the average user will be inclined to visit other pages. Otherwise, engagement will take a dive.

If you want your landing page to perform at the highest level, though, a call-to-action is needed. The goal of a CTA is to encourage users to carry out desired responses, whether it's purchasing a product, signing up for a newsletter, requesting more information through a contact form, or what have you. Every business is unique, in this regard, but rest assured that this particular trait will be able to elicit greater engagement in the long term.

About the Author:

Would you care to learn more about SEO and web development? If so, go to fishbat for further insight.

Long Island SEO: Steps To Follow Toward Search Engine Recovery

By Arthur Williams

One of the tell-tale signs of Long Island SEO volatility is a sharp decrease in rankings. Your website may be on the first page of a Google search result one week, only to be buried beyond page ten the next. This could be the result of anything, be it a website design overhaul or a shift in content creation, but there are ways to recover. By following these steps, you'll find search engine recovery to be easy, provided you're willing to put in the effort.

Following negative SEO, you should look into your website to see how secure it is. Simply put, search engines place more emphasis on sites that are safe to use, which means that they will rank higher. One of the ways to improve your site's security, according to reputable names in marketing like fishbat.com, is by updating passwords. You can also install a security plugin, depending on the software that was used to create your site. These are just a few security measures worth implementing.

Next, be mindful of the links that you lost and obtained over time. One of the other reasons why a website would drop in rankings is that links have been removed, either from their own platform or third-party networks. Instead of spending time getting in touch with each website where you have links, try to build new ones. These are more likely to stick around, which will provide your business with the SEO boost that it needs.

It's also possible that your SEO recovery is needed because of slow performance. Have you noticed that your site, after working flawlessly for years, seems to have taken a dip from a performance standpoint? The slower that your site operates, the less prevalent it will be in terms of rankings, which is where you should take action. Whether it's removing needless plugins or finding a new web hosting service, you're not without options.

For those that have been on the receiving end of negative SEO, it's clear that this doesn't have to be a consistent issue. In fact, by following this advice, you will be able to get your site performing better across all search engines. It takes time to learn SEO, so don't become frustrated if the topic at hand still comes off as foreign to you. The more time that you put into learning about it, the easier it will be to digest.

About the Author:

For additional information about SEO, contact fishbat now.