One of the most important marketing tactics is search engine optimization, which makes sense given how it helps websites rank. As a business owner, you should want to be seen by as many people on Google, Bing and other search engines as possible. To get started, it's important to understand the common Long Island SEO misinterpretations and the truths behind them. The following information will provide some of the insight you're looking for.
"I should use as many keywords as possible." Keywords are one of the pillars of any SEO campaign, but to say that they should be used in great volume would be an oversight. In fact, reputable firms like fishbat will recommend using these terms so that they flow more organically with the content you produce. You shouldn't attempt to squeeze them in just anywhere simply for the sake of having them. Your rankings will be less likely to improve otherwise.
"More links is the key to good SEO." This is inaccurate for two reasons. One, you shouldn't focus so much on gaining more links but instead obtaining high-quality ones from a litany of reputable websites. Two, there's more to SEO than the links you build. For instance, if your website isn't responsive, or able to be easily accessed from a number of devices, the aforementioned links won't matter as much. In short, there is more than one 'key' to good SEO.
"My industry is too competitive, so maybe SEO isn't needed." If you think that SEO isn't needed because you feel like you're in a heavily populated industry, you're not looking at the bigger picture. While there are certain terms you can't easily rank for early on, there are others that can be just as worthwhile. This is one of the reasons why an SEO expert may recommend going after long-tail keywords, as they are less competitive but still provide value. For any business that's looking to make headway in digital media, SEO is nothing short of vital.
"SEO doesn't take long to complete." It's easy to look at SEO as a standalone effort, but this couldn't be any further from reality. In fact, it will take several months to a year for progress to be made, even for businesses that have solid SEO strategies in place. If you don't see results right away, don't let this deter you. Stick to the process you have in place and, eventually, you'll see your hard work pay off.
"I should use as many keywords as possible." Keywords are one of the pillars of any SEO campaign, but to say that they should be used in great volume would be an oversight. In fact, reputable firms like fishbat will recommend using these terms so that they flow more organically with the content you produce. You shouldn't attempt to squeeze them in just anywhere simply for the sake of having them. Your rankings will be less likely to improve otherwise.
"More links is the key to good SEO." This is inaccurate for two reasons. One, you shouldn't focus so much on gaining more links but instead obtaining high-quality ones from a litany of reputable websites. Two, there's more to SEO than the links you build. For instance, if your website isn't responsive, or able to be easily accessed from a number of devices, the aforementioned links won't matter as much. In short, there is more than one 'key' to good SEO.
"My industry is too competitive, so maybe SEO isn't needed." If you think that SEO isn't needed because you feel like you're in a heavily populated industry, you're not looking at the bigger picture. While there are certain terms you can't easily rank for early on, there are others that can be just as worthwhile. This is one of the reasons why an SEO expert may recommend going after long-tail keywords, as they are less competitive but still provide value. For any business that's looking to make headway in digital media, SEO is nothing short of vital.
"SEO doesn't take long to complete." It's easy to look at SEO as a standalone effort, but this couldn't be any further from reality. In fact, it will take several months to a year for progress to be made, even for businesses that have solid SEO strategies in place. If you don't see results right away, don't let this deter you. Stick to the process you have in place and, eventually, you'll see your hard work pay off.
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