الجمعة، 20 ديسمبر، 2013

Tips For Profitable Content Marketing

By Barun Kumar


If you are operating an online business, then one of the best ways that you can improve your profits and presence is through article marketing.

There are many different techniques that can be put to use in order to encourage more visitors to your site and get you improved results in just a short period of time.

One of the first steps in marketing your business on the internet is to learn the difference between black hat and white hat optimization for search engines. Search engine optimization, which is often abbreviated to SEO is the method that is used to make search engines find your website more easily and rank it higher on their pages. When you hear the term white hat SEO it is talking about legitimate and above board optimization practices that are permitted by the search engines on the internet. In contract, black hat SEO practices are sneaky methods that try to get increased results for a webpage using tactics that are not approved by the search engines - and while these methods may work for you in the short term, using them risks having your site banned from the search engines.

On your website it is important that you have good quality content that is added to frequently. You want to give people a reason to come back to your site more often and providing new content is the best way to do this. If you are confident in your writing abilities, then you are free to write your own content for your site. However, if you are not confident, then you can easily and cheaply contract freelance writers to do it for you.

Quality of the content is important, there are many websites that are happy to include content that is riddled with spelling errors and strange grammar that is clearly not written by native English speakers. If you want your website and your business to appear professional, then having good quality and accurate writing is important.

Key words are important when you are trying to improve traffic onto your website. Key words are a word or couple of words in a short phrase that people are likely to type into a search engine when looking for a business that matches what you offer. If you offer vacation packages for example, then one of your key words might be "cheap Florida accommodation". This word should be used a couple of times throughout your article in order for the search engines to pick up on it.

Key word stuffing is when an article has the key word placed an unnatural number of times in order to boost it in the search engine page rankings. While key stuffing may get you a little more web traffic, it puts people off once they get to your site as what they are reading is filled with the key word and is usually awkward to read.

You can use many different techniques in order to increase the success of your article marketing. Using these methods will increase your web traffic and get you results for your online business.




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