السبت، 16 أغسطس 2014

Your Website Is Your Online Store

By Mark Byers

This Means Your Web Pages Are Your Products...

Make every page of content worthy of your business.

The majority of your site's pages are vital because each page of your website has a chance to be indexed by the search engines. This is Google in the United Kingdom, because it has roughly a 90% hold on search activity. In the US it's 61%. You can increase the likelihood of a page being indexed if you can show Google that you've put thought and detail into your page content. What this actually means is publishing a page that is providing plenty of unique and engaging content. If a page on your web site isn't indexed, you have been unable to impress Google enough for it to consider your page worthy of being included in their index. Essentially, they don't think its up to scratch enough to be viewed by their users.

Learn From Your Competition

You can learn a great deal about what could be lacking with your website page by taking a look at your competitor's sites. The general standard of the pages you visit will tell you about the standard you need to attain and surpass, if your budget and time allows.

Your Message

A clear message delivered adequately is much better than a bad message delivered well! Taking a look at your competition will assist you in deciding how well you are going to need to deliver your message. Ensure you are clear about what you are going to be saying and what you will be asking your audience to do. Think carefully about what words, images and even video would make a prospect buy from you rather than one of your competition. When you're clear about your message only then are you able to produce the content.

Your Page Is Your Display Product

Even if you are a service business you still need to treat every page of your web site as if you're going to put it on a shelf for prospective buyers to view. If the product you put on show looks uncared for nobody will buy it. If the product doesn't give enough detail it's the same thing.

The Factors That Are Crucial To Google

There aren't any mysteries to what Google pays attention to and uses. If you do not pay attention to these factors the prospects of your page being indexed are nearly nil. If your page is not indexed it'll NEVER be served up on a search engine results page (SERP). The list below contains all the on-page SEO elements that make up a web page. Some are not seen by the human eye but they're inspected by the search engine crawlers and are therefore extremely important.

- Page Title
- Meta Description
- H1 Tag
- Image file names & attributes
- Word count

URL - The Address Of Your Web Page

It is beneficial if the URL contains words that have meaning. If it does it'll mean something to a search engine crawler. This is a useful page address 'www.wd4t.com/blog/managing-your-online-reputation-easy' as it gives a good idea about what the subject of the destination page is about. 'www.wd4t.com/node/88' isn't helpful yet it's the same page address as the previous one, however it's the raw page address. If you are responsible for your page addressing you must make sure the address makes sense to a human and that it directly reflects what a human being and a crawler will find when they visit the page.

Page Title - Times Have Changed

Exactly like the URL the Page Title is vital and it is very definitely a factor that influences how well a page will rank. The Page Title is what appears in the tab of the browser. What you want to include in your page title are words you need that page to be known for but at the very same time you don't want to utilize the same sequence of words on multiple pages. It is vital you avoid duplicate page titles. Google excludes pages from its index if it feels multiple pages of a web site are similar.

H1 Tag - Think Of It As Heading 1

H1 denotes to a search engine the main title of the content they are crawling. To the human visitor it is the main heading. It should provide the reader of the page a clear idea of what the content of the page is really about.

Meta Description - Your Advert

This is undoubtedly one of the most overlooked elements and yet it's one of the most vital. It's what Google will serve up if it thinks your content is worthy of showing in search results. It needs to be written with a call to action. If you do not write a Meta Description Google will decide for you what it will show and this is usually not a good thing.

Image File Names And Attributes

Search engines are unable to interpret what an image is about, they only know there is an image in place. The file name you give to an image helps a search engine figure out what the image is about. On top of this the search engines inspect the alt tag and the title tag fields that may be associated with images. These fields provide further chances to tell a search engine what they ought to index a page for.

Word Count - Less Is Not More

It's a fine balance between having too many words and having too few. People are sometimes put off by having to read a lot , however , they'll leave a page if they can not find enough information. What's clear is that Google does not like pages that are text deficient. It's vital to organize the words in a way that keeps the reader engaged and satisfies Google in terms of word count.

Conclusion - Make It Good, Make It Count

In summary, as a website owner you must regard your website pages like you would products you are placing on view. If your products look unappealing you can't expect prospects to have any interest in them. The same applies for the search engines.

If you want your site pages to be indexed you have to ensure you feed the search engines with what they are looking for from content. If you would like your site pages to be recognized by visitors you need to make sure they can see that you have put some effort into producing quality content.

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