الاثنين، 16 فبراير 2015

Long Island SEO & 3 Common Missteps On Google

By Robbie Sutter

For many businesses, ranking on Google is of the utmost importance. Considering that just about everyone uses the Internet these days, it's easy to see that this has the potential to not only elevate interest but expand an existing consumer base. Of course, there are missteps that can be made along the way. Fortunately, these are recognized by experts in Long Island SEO and here are 3 of the most common missteps which are worth recognizing.

As firms such as fishbat will tell you, Google rankings can be harmed by inaccurate contact information. While false information in general can be harmful, users on Google rely on the accuracy of contacts, whether it's a matter of phone numbers or otherwise. Suffice it to say, placing misleading details on a webpage can result in its drop on Google. As a result, this is going to be one of many fields in which Long Island SEO services will incorporate.

There's also the issue of keyword saturation, as you'll come to know in due time. This isn't just a matter of linking to a certain keyword multiple times, even though this can be damaging in the eyes of Google. When the same anchor text is used over and over again, without any sort of alternative, it can be just as harmful. Keep the amount of linking done to a minimum and, over the course of time, you'll start to see more positive results rise to the forefront.

Finally - and you may be surprised to find this out - loading speed can negatively affect a webpage's Google ranking. Google may view this as an issue, seeing as how the average user is not going to have the patience to wait for unfamiliar websites to load. The goal is to have a loading speed that's around 3 seconds. Anything more than this can be seen as a liability and, as a result, may result in a page's ranking decreasing over the course of time.

As you can see, businesses can fall on Google if the incorrect measures are taken. It seems like these can be viewed as learning experiences but there are many companies that seem to be oblivious to just how harmful these practices can be. Fortunately, those who are skilled in Long Island SEO can help to make this process more beneficial. Keep this in mind and, before long, you'll start to see your own website rank higher on Google than you would have ever expected.

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