الأربعاء، 18 أبريل 2018

Long Island SEO & The Important Details Regarding Internal Linking

By Arthur Williams


Anyone that specializes in Long Island SEO that links can come from anywhere. This brings us to the topic of internal linking, which is the process by which links that are created on one domain, to link back to the domain in question. This is a common practice, but you may want to learn more about it. For a better understanding of what, exactly, internal linking is, here is some information that you would be wise to keep in mind.

Have you ever created a link on your website to direct a visitor to another page on the same domain? If so, intentionally or otherwise, you have partaken in internal linking. The fact that this eases the user experience can't be denied by those that consider themselves Long Island SEO specialists. With that said, there is much more value to be obtained, provided the right strategy is put into effect.

Another reason why a company should create an internal linking strategy is to help with rankings. This is the main goal of SEO in general, but the fact that it can be helped by linking to yourself shouldn't be overlooked. After all, links are regarded as signals, which means that if they have the proper anchor text, they can aid the other links you've gained. Reputable names along the lines of fishbat.com will be able to say the same.

While the perks of internal linking are undeniable, it's equally important to know how it should be done. One of the most important rules is to include links that will have value, not only for you but those you're targeting. If you can't see a potential consumer clicking on an internal link, you'd be wise not to include it. This is a situation where you have to put yourself in the other person's shoes, so that you can make better decisions.

The number of internal links you include should be noted, too. One of the cardinal rules of links in general is that the fewer there are on a site, the more value they will have. What this means is that you shouldn't include too many links on a single page. Not only does this decrease value, but it can actually hurt your rankings in the long term. Careful implementation is needed, so be mindful of where you place them.




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