الخميس، 11 أبريل، 2013

3 Black Hat SEO Techniques

By Alex Cha


Many SEO firms and agencies still find it difficult to play by Google's guidelines. Despite Google's strict approach to the rankings game and its introduction of algorithmic shifts like Panda and Penguin, a lot of SEOs, especially self-proclaimed web marketing specialists and web optimisers, still opt to use black hat SEO techniques. Unfortunately, many SEOS are still followers of black hat SEO, which is falsely believed to provide faster means to acquire better web site rankings.

If you are planning to hire a professional SEO, make sure you know how your chosen SEO partner works. Avoid the possibility of working with black hat SEOs by learning these 3 common black hat SEO techniques used by shady SEO professionals:

Hidden content or cloaking: This tactic, as its name suggests, attempts to hide site content from end users. Web content, which is stuffed with plenty of keywords, is only visible to search engine crawlers. Black hat optimisers may hide content by using the site's background colour as the color of text blocks or by manipulating comment tags and no script tags.

Keyword stuffing: Black hat optimisers believe that excessive keyword usage leads to better rankings. This is entirely false. Smart search engine crawlers now detect keyword-stuffed content that appears too robotic and repetitive.

Purchased links: Paid links can earn Google's ire. Exchanging money, services and goods for links can earn site owners a painful Google penalty. Linking to link seller websites and other unscrupulous link farms can also degrade site reputation.

If you want to make sure your web site wakes up from its slumber and takes off to greater heights, you need to resist the temptation of going for black hat SEO. Most black hat SEOs and Internet Marketing specialists will promise fast ranking results, but these guaranteed results don't last. Once Google discovers the illegal activity which propels your website to top ranks, your website may be penalised and demoted to lower ranks.




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