الاثنين، 29 أبريل، 2013

Google Penguin Update - Survival Tips For Small Business Websites

By Blaine Dur


Small businesses who always relied on Google ranking results for their internet presence have been affected a great deal with the release of the Google Penguin update. Google released the Penguin update with the intention of penalizing web pages which employed black hat Search engine optimization methods and stuffed keywords for a better page ranking.

In other words, the Penguin update targets the search engine optimization strategies that were widely employed in the past decade such as receiving paid links and spinning and distributing articles to improve website position on the search engine page rank results. So web pages that used all this suffered heavily because the Penguin update led to a drop in their ranking.

The small business companies that used to apply these unconventional methods to reach a better search engine ranking experienced a plunge in sales. Nevertheless as many of these small companies don't have instant funds and support to implement these modifications, they are unable to react to the modifications implemented through the Penguin update.

Nevertheless, companies can deal with the problem if their search engine optimization focuses on using only quality content. Their SEO should not consist of keyword stuffing and the SEO services they appoint should strictly follow Google's quality guidelines.

Essentially, businesses should not think that they ought to get as many backlinks and content possible for a good ranking on the search engine results. Instead, they ought to concentrate on using a public relations approach and use unique content like press releases and even visitor blogging. The other solutions they have include employing social media campaigns and multichannel options such as referrals and CPM advertising to get a better page ranking.

Aside from for the effects Google Penguin update created on small business establishments, the update was successful. The aim of this Penguin algorithm was to reduce web spam through which internet sites get a much higher search engine ranking than they deserved merely by deceiving search engines.

Many of these affected websites were employing spamming techniques up till now. But because of the Penguin update, now websites using ethical website optimization strategies could reach the high search engine ranking they deserve.




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