الأربعاء، 17 أبريل، 2013

Essential SEO Writing Tips For Newbie SEOs

By Cindy Cortney


Google appreciates high quality content. In fact, web sites with good content are often rewarded by Google with good rankings. If your website is currently buried under a pile of competitor websites, you need to work on your content creation strategy to increase the value of your web site and consequently captivate Google's attention.

SEO writers and online marketers are becoming conscious of their writing styles. Gone are the days when SEO writing seemed casual and full of fluff. Today, SEO writing has become an art form. Only search engine optimization content writers with the ability to come up with well-researched, highly relevant posts and articles are capable of captivating the interest of search crawlers and the admiration of site visitors and end users.

Do you want to know content creation techniques that work well for both human readers and Googlebots? Here are 3 writing tips that can help you enhance your SEO content creation strategy:

Write catchy headings and titles. You only have a few seconds to lure the attention of potential readers. Boring and generic titles fail to capture the interest of your site visitors and even provoke them to abandon the rest of your post. A compelling title is a crucial marketing touch point that motivates potential readers and site visitors to read more about your company or brand.

Write on a regular basis. Try to write daily. If your schedule doesn't permit daily posting, you may populate your site with blog posts and informative articles three to four times a week. Consistency in writing can benefit your rankings because search engine crawlers love indexing fresh content that's up to date and relevant.

Write for human readers, not robots. Remember, your goal is to provide relevant information to Google users. SEO isn't about feeding search engine spiders with keyword-infested content. It's not about coming up with thousands of articles of awfully low quality. SEO is primarily about formulating valuable, informative and highly relevant content that is of good use to online users.




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