الثلاثاء، 4 يونيو، 2013

Basic Internet Marketing Strategies

By Anne Lambert


If your company relies on internet marketing, you would notice that the trend moves fast and attempting to keep up with every new online platform may be costing you more than you think. It is wise not to chase every trend.

SEO is an internet marketing strategy, that considers how search engines work, what internet users search for, the actual keywords typed into search engines and which search engines are preferred by the users. It promotes a website by increasing their visibility in search engine results pages through optimization and advertising. Optimization techniques are highly tuned to the dominant search engines in the target market. The search engines' market shares vary from market to market. SEO Singapore provides SEO services with guaranteed Google page 1 ranking.

Online marketing is defined as marketing efforts done solely over the internet. This type of marketing uses various online advertisements to drive traffic to an advertiser's website. Banner advertisements, pay per click (PPC), and targeted email lists are often methods used in Website marketing to bring the most value to the advertiser. Online marketing is a growing business mainly because more and more population use the internet every day. Popular search engines such as Google and Yahoo have been able to make the most of this new wave of advertising.

To take advantage of Internet marketing you have to know three basic cornerstones. First is your client. You should know who will be your perfect client. Identifying your clients' age, sex and location will help you identify what online marketing speaks best to your client.

Second cornerstone to think about is why your services are needed? When you understand the need of your customer, you can begin to assemble the foundations of a successful internet marketing strategy.

And finally, you should distinguish where your clients go when they need your services. Know where your clients do their searches. Search engines provide the largest return on investment and should be treated as such. Choose the best place to invest your time, money and efforts, allowing you to connect with customers when they need you most.




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