الاثنين، 3 يونيو، 2013

The Magic Ingredient With SEO

By Andrea Hill


You will not find any magic formulas to apply when building websites intended to get the attention of Google and other search engines. Of course, this could be counter intuitive to what many Internet marketers know about optimizing websites, buying links, and making use of special SEO techniques as we tweak everything to the nth degree to show that our site is active. The results are typically meager to say the least, and that has tons of people asking what could be the problem.

The truth is, that too much of the good thing is just that, too much. Websites get penalized by Google constantly for building the wrong kind of links and over optimization. There is simply no way to fool the crawlers into thinking your site is a reliable source for information if it's not. It takes carefully planned strategies for keyword placement and natural link building in addition to quality content to give sites the edge needed to be seen.

It is true that it is possible for website owners to create their own SEO, having SEO services on board to help settle the mystery of Internet marketing is generally the best way to go. This is how it is for the novice and the seasoned veteran marketer. Trained and experienced experts understand where and how to find those all important links as well as the best way to create compelling content.

Marketing via the Internet is not about using force to make the search engines to focus on a particular website. Instead, it becomes about becoming a relevant source of information with good quality content that readers will enjoy. That content must have great SEO techniques applied without filling it with keywords. Generic content is best due to the fact that is what other website owners are looking for to place on their sites. This is what natural linking is about, and the more the better.

To bring to conclusion this conversation; hopefully you can see that nothing magical exists about getting your site seen on the web. If there is indeed any magic it comes with providing great content that gives something of value to visitors. That content should never focus on the search engines, but rather provide something of value capture the interest of readers and keep them returning to find out more and share that incredible information with friends.




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