السبت، 28 سبتمبر، 2013

Online Marketing & What Energy Drinks Must Do

By Rob Sutter


Energy drinks have always been one of the more interesting topics of discussion because there are many opinions on the matter. Some people seem to mold their regimens around them while others would rather like to cast them aside. I'm neutral on the matter but I can definitely see where both sides are coming from. Online marketing may be utilized in order to help a particular brand in terms of elevation and I think that this is one topic which is worth talking about in detail.

On one hand, individuals enjoy these drinks because they allow them to stay awake for much longer and go about their routines as much as they want to. I know that students in particular have much on their plates and perhaps sleep isn't something that they can easily fit into their schedule. I don't want to make this valid excuse by any stretch of the imagination but I understand that this is one reason as to why they are used. More time to fulfill duties may be needed.

When there's a group that's in support of this level of consumption, there is always that group that will be less than favorable. It's not hard to see why, especially when you take into consideration potential crashes thanks to these drinks. These are some of the more caffeinated beverages, meaning that the energy you gain is ultimately going to have to come to a head. Sleep patterns may not be as stellar, either, so be sure that you keep this potential factor in mind as well.

As you can imagine, the positives are going to have to be seen if online marketing is to be successful. Companies like fishbat have several ways of pushing aside the negative press in order to make ways for stories which are much more enlightening on the matter. This is done through a number of ways, though I feel like reputation management should be considered. It's one of the many methods which can assist a brand in the greatest ways imaginable and, therefore, deserve the attention brought to them.

When I was in high school, I don't think I've seen a bigger divide than the one I've noticed with energy drinks. People seemed to like or hate them to separate degrees and I think that this has carried over nicely to my life after college graduation. Even though I may not consume them on a regular basis, I do understand that there is an audience for them. Whether or not said audience can expand thanks to online marketing efforts, though, truly depends on the brand.




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