الجمعة، 10 مايو، 2013

Four Reasons Why Your Business Needs To Use Press Releases

By Kareem Renada


Internet marketing has completely changed how consumers and businesses send and receive information about one another. The world of Twitter, Facebook and LinkedIn offers real-time correspondence between any two parties at any given time . These new techniques do not, however, make certain traditional marketing methods obsolete.

Consider the good, old-fashioned press release. Don't dismiss the press release to the relic pile just yet; it can still be a great way to share information about your organization . Professionally-written press releases, especially, can be extremely effective. These are the four major reasons you should publish professionally written press releases.

To create a well-written press release, you have to be clear in communicating your message. By taking a moment to think about your content, you are forced to crystallize your vision. A well-written, well-crafted press release allows you to shape the public perception of your company in a way that many forms of new media haven't quite mastered just yet.

Press announcements, when done properly, are often found by major search engines like Yahoo, and will generate targeted visitors to your site. Press releases can also provide you a lot of back-linking juice when published to respected wire services.

A news release allows you to bypass all of the needless politics that often characterizes efforts to get your news posted by some publications. A wire service demonstrates no prejudice in making reports available. Providing the news release is nicely composed and conveys practical information, anyone can make take advantage of it, just by taking it off the news wire.

Press releases live indefinitely. In a landscape of web sites literally disappearing overnight, a press release can provide you endless marketing. As long as your news release has the suitable verbiage and the appropriate focus, you can generate never ending curiosity in your company. But if you want to secure that long-term attention, you must use a specialist writing service like Soultreemedia.com.

The simple press release might be an aged tactic, however it is nevertheless good enough to be a big part of your marketing program.

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