الخميس، 30 مايو، 2013

SEO 2013: The New Tool For Reputation Management

By Carl Campbell


The year of 2013, according to the reports of most SEO experts, is a year full of challenges. If your website has been dismantled by Google's sudden algorithmic shifts over the past years, then you should know what the experts are talking about: preparation. Preparation certainly doesn't mean settling for gray hat or black hat techniques. This year, you need to reevaluate your current approach to keep your SEO on track.

Early this year, the prediction about SEO's demise has spread like wildfire. Is there a chance for SEO to go away just like that? Numerous people have opposed this belief and asserted the continuous change of direction in terms of website rankings. The year of 2013 won't reveal SEO's death, but instead show its modified facades. Getting to the top of SERPs will be like a popularity contest which prioritises web sites with a massive following.

Some of the biggest predictions talk about the inclusion of social media and blog commenting into the current SEO arena and the gradual demise of black hat SEO.

AussieWeb's chief exec Monte Huebsch states that the popularity-based metric for rankings will certainly accelerate the gradual demise of shady optimisation techniques. This year, if site popularity becomes central to Google's algorithms, all black hat SEO techniques which violated Google's specifications will no longer be effective. This trend will render black hat SEO as irrelevant to the SEO context.

The huge importance of blog commenting and social media interaction can't be denied this year. Huebsch presented the idea that blog commenting and social media interaction allow brands and business entities to interact with their followers and peers. This desire to nurture meaningful interactions with the rest of the online community is certainly key to reputation management.

To know more about the newest trends in SEO, count on the SEO services offered by a reliable SEO Singapore firm today.




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