الأحد، 21 يوليو، 2013

3 Top Ideas To Avoid Making SEO Blunders

By Mark Spratley


It can be really frustrating to invest money, time and effort to have your website created, only to discover that Google completely disregards it. If you take a few measures however, little, Geo-localized websites can get onto page one of Google search results page without buying an SEO project. It's worth your while to create your site to be SEO friendly and see how it does, before spending money on an search engine optimization project.

Search engines can not read flash and a flash website will make your ranking suffer. If you really have to utilize Flash do not use it where there is content. A flash lighting effect in the header for example, will not cause issues, but a flash object containing your written content will.

By the same token, do not conceal navigational menu links in images; search engine spiders need to read website hierarchy and the images will not allow them to do that. From a user-friendly point of view, menus that look like menus make the site navigation easier. In the previous 20 years websites have actually become rather standardized. They normally have a header, a horizontal menu, potentially a vertical menu and a vertical column with blocks in it. They usually have a footer and a background with an overlaying "sheet". People have become accustomed to basic site structures and usually spend less time accessing the details they need on a "standard" site than on a really "original" one. Bear in mind that a good website is always a balance between functionality and esthetic requirements.

Do not forget to make images and headings search engine optimization friendly and remember to put keywords in them. Google will give more value to headings than to paragraph text, and the bigger the heading, the better. Obviously this doesn't mean that you must make use of huge headings all over, don't try to cheat Google, just bear in mind that headings help in rankings. From a navigational perspective your titles must be completely detailed due to the fact that people don't read sites, they "scan" them. The main info must be given in the heading and then be followed by one or two detailed paragraphs. This will make your content search engine optimization friendly as well as user-friendly.

When you have sites connecting to you for whatever reason, as well as if you are connecting to them, make use of anchor text and not only the site url. Your anchor text must be a keyword you are pursuing. Be careful of spelling errors, do not "keyword stuff" and do not bridge your keyword across 2 sentences. Most importantly, do not use anchor text that has nothing to do with the url you are linking to. If you have "Black Eyed Peas" as anchor text you can not have a link to an url on a weight loss website. If Google busts you (and they do) you will get punished.

Pictures are a great means to get keywords in, so don't squander this opportunity by leaving generic file names on the images like those that are saved when you take the picture. When you save you can put in your new file-name including the keyword. Always fill in the description tag for the image and add keywords to it.

With a proper url name and a couple of basic ideas, you will get your site to rank on Google if it is not a competitive niche. For more competitive sites it may be worth your while to run an search engine optimization campaign.




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