الثلاثاء، 30 يوليو، 2013

How Sony's Online Marketing Has Trumped Microsoft's

By Rob Sutter


It's hard to deny that E3 is building a head of steam and I think you can chalk up most of this to the news regarding the big three companies which feature the consoles. Yes, you have to take into consideration the third-party companies, at least those which are going to house the utmost potential in the long run. The consoles, though, are going to have the most focus and online marketing will vary. Between Microsoft and Sony, I have to give the point to the latter.

Going into this trade event, it's clear that there has been a lot of mystery concerning the Sony PlayStation 4. Some people wondered how much it would cost while others wondered what kinds of features it would have. Compared to the news about the Microsoft Xbox One, Sony would have to knock the conference out of the park. After it was all said and done, I must say that the PS4 looked like the much better option, which is something the majority of gamers will agree with.

Some of the biggest criticisms about the Xbox One involved the DRM tied to the console. Basically, if you were someone who invested in used games, you wouldn't be able to play them as you would normally, defeating the purpose of buying them in the first place. Not only has Sony taken care of this matter for the PS4 but the prices are also much better. Compared to the Xbox One's price tag of $499, the PS4's cost of $399 seems very affordable in the long run, doesn't it?

When you look at the online marketing approach of Microsoft's, I think that Sony has done a better job in that regard. Why is it that the news about the PS4 has had gamers talking in such a positive way when it seems like Microsoft has only managed to turn away potential consumers? In short, it's a matter of appeal and the gamers seem much more of that in terms of the PS4 compared to the Xbox One. I'm sure that firms along the lines of fishbat will agree that the needs of consumers typically surpass those of companies.

I'm sure that some of you will consider this a rant of sorts against Microsoft but I did not want to talk this badly about the Xbox One. In fact, I wanted it to be a great console that could be a viable option next to the competition. However, it has not had a great bolt out of the starting gate and I don't think that it will be able to catch up to the competition. Whether or not better online marketing can help the company's stature is, in my mind at least, difficult to say.




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