الاثنين، 26 أغسطس، 2013

Helpful Search Engine Optimization Suggestions From Google's Matt Cutt

By Mark Spratley


For those of you who do not know who Matt Cutt is, he is one of Google's top web spam guys. He invests his time making fighting spammers, and understands the ins and outs of the Google algorithms like few other individuals in the world.

Take some time to Google search these plugins and see which ones are most suitable for your individual requirements.

When examining site structure, he recommends put your blog page at the bottom of your domain, and rather to put your blog page at "slash dot blog" url. Individuals will connect to your root domain but also to your blog page url and that will give you a higher page ranking because individuals will do two links. Also you might want to establish other locations of your website at some point which is why it is more effective to put your blog site after a slash or in a sub-domain.

As far as blog site post writing goes, it actually is best to do some research with the Google keyword tool and get a whole lot of synonyms prepared to put into your article. If you are writing a blog post on makeup, make use of various words to say the exact same things, for instance, in your post url you might use the title "Altering cosmetics in summertime" and in your primary heading you might use "Summer make-up changes".

Use keywords as classifications. This is exceptionally useful and completely white hat. You can even go as far as having some classifications that are never noticeable. A category called "how to" or "tips". Obviously it is not the case to have category names with popular celebrities if you have a blog on i-phones, so do not be tempted to get spammy as this will not help you reach your readers.|You can even go as far as having some categories that are never visible. Of course it is not the case to have group names with popular celebs if you have a blog on i-phones, so don't be tempted to get spammy as this will not help you reach your readers.

As far as images go, remember to make use of ALT tags. They are valuable to offer your website ease of access to the visually impaired however are also wonderful for search engine optimization purposes. A great deal of individuals do "image" searches on Google or "video" searches. These images and videos come up due to their ALT tags, so do not squander this opportunity. Make your ALT tag maximum 5 to 7 words long, Google starts mistrusting it if it's too long. Be very specific, for example. "Seo Cape Town" and not something sales oriented like "Come and see the best Seo Business in Cape Town!"

When you use hash marks in your url name, Google truncates the url at the hash mark, so it will read as the exact same url, all the urls that are similar up to the hash mark. For dynamic urls (the ones containing question marks), Google treats them just like static pages.

Search engines like to crawl tree shaped site structures that are nicely organized with annual archives, classifications, subcategories and so on. Wordpress blog sites are extremely crawlable, that is why a lot of internet marketing experts utilize them.




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