الثلاثاء، 6 أغسطس 2013

Modern Search Engine Optimization Techniques

By Marline Parrot

How to Get Fast SEO Results

Fifteen years there were plenty of businesses that did not have their own website yet. But anymore it is hard to find a business that does not have a website. If you have your own site, I am sure you wouldn't mind getting more visitors to it, right? But if you want more website traffic you need to make it as easy as possible for people to find your website. So I want to take this time to talk to you about search engine optimization.

So what exactly is search engine optimization? SEO is when you optimize your website for search engines, meaning people will see your site in the top results when they do a search online. If you rank well in search engines you will get a lot of free traffic, but if you don't rank well you won't get much traffic. If you have an e-commerce website or sell anything online, you won't make any money if you aren't getting any traffic. So you can see why it is nice to have one of the top positions in search engines.

However, search engines are always changing their algorithms and ranking is not as easy as it was ten years ago. Five or more years ago it was easy to get any page to rank well, but now it takes some real effort. Of course, SEO still works well but it will require some know-how.

The most important factor is still probably on-page SEO. This means choosing your domain name wisely and including your main keywords in your website name, page titles, and header tags on your website. These are the main factors that let crawlers or algorithms know which keywords you are focusing on and want to rank for. It is a good idea to sprinkle all your main and secondary keywords throughout your pages. Internal linking between your pages is another modern SEO strategy that has proven effective.

You still need to do off-page SEO too though. Typically that just means getting backlinks. The more links that point to your website, the better chance you have of ranking well. However, you can't just spam a lot of weak links at your website and get top rankings. Try to get links from relevant websites and not just random links.

SEO is still a great strategy if you want more website traffic. However it does take some time and effort and you can't expect instant results if you want them to stick. If that sounds like to much work to do yourself, then you can find help. There are many SEO services, companies, and consultants that can help you with any of these techniques and even do long-term SEO work for you.

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