السبت، 31 أغسطس، 2013

How Social Media Networking Has Offered Free Marketing

By Rob Sutter


I believe that a litany of tools deserve to have a great deal of attention placed on them, social media networking being seen amongst them. It's the kind of tool that can help any company that prides itself on bringing the best good to a great audience. As a gamer for a number of years, you can make the claim that I focus on the news in this regard; this couldn't be any closer to the truth. However, one about Nintendo raised my ire a number of days ago.

Super Smash Bros. head honcho Masahiro Sakurai recently went on record by saying that the upcoming installment to the series would not feature cutscenes or even a comprehensive story mode. Sakurai attempted to back his choice by saying that he did not want the first impressions to become ruined for players. In essence, he said that with video clips being uploaded rather quickly onto the Internet, first impressions wouldn't be the same. Regardless, fans reacted and some of them were not exactly as favorable as others.

Some fans believed that Sakurai used this excuse for the sake of laziness. If there wasn't such a story mode to speak of, then a lesser amount of manpower as well as financial resources would be needed in order to complete the project. Other fans thought that this was done in order to make room for other features, such as a bigger roster of fighters or tighter controls. If this is the case, then it's easier to forgive such an omission but nothing is for certain.

To me, it sounds like Nintendo is doing anything it can to take away any free advertising that the next Super Smash Bros. game would have. You have to keep in mind that a consumer shilling your products is important for the sake of marketing, as firms such as fishbat can tell you. Nintendo has to keep its social media networking efforts high, so why go about this particular action? It's one that I cannot see making much sense and I don't know what the creators were thinking upon making the choice.

Nonetheless, Nintendo's recent example is one of those which should not be followed. It has done much more to harm the image of one of the biggest gaming moguls as opposed to help it. I believe that the game is still going to sell amazingly despite this piece of news just by the brand alone. The Smash series has done well in gaining copious amounts of fans and I don't think that they are ever going to turn down the opportunity to play the latest installment in the series.




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