الجمعة، 23 أغسطس، 2013

The Four Pillars Of SEO In 2013

By Michael Stiver


With the recent Panda and Penguin changes, many of the old tactics that used to make websites number one in the SERPs no longer have value. Google now calls for subject matter to possess a natural and organic flow, and for site proprietors and SEO experts to focus more on quality instead of quantity. Therefore, it's not the end of it all for search engine optimization. There are still tactics which can help boost your Google search engine ranking.

This all boils down to content and how people interact with it. Prioritize quantity over quality and you may not see many return visitors to your website.

Still included in Google's algorithm criteria is standing. Your site's credibility relies upon how many other websites link to yours. This credibility goes through the roof if the websites that link to you possess a high ranking themselves. Your first step to getting backlinks is to have top quality written content on your site. More people will link to you if they believe you to be providing valuable information. Another way to improve the number of links to your site is to submit your site to web and article directories. Guest posts and blog comments all go a long way to help your credibility, in addition to connecting to social media sites like Facebook, Twitter and LinkedIn.

Another approach to improving your ranking is to use a technique called tiered link building. Websites are created on several tier levels - one that links the other to the end destination which is your money website. You could have a number of sites connecting to your money site - these are called your tier 1 sites. Websites that connect to tier 1 websites are known as tier 2 websites, and so on. This helps your own money site avoid getting punished by Google, as it doesn't like it when one website has a massive amount of backlinks.

In conclusion, SEO techniques are still important for your site despite restrictions on Google's algorithm criteria, but they will only work in combination with high quality written content.




About the Author:



ليست هناك تعليقات:

إرسال تعليق